Work
Ventures and focus areas
Multiple businesses across different sectors. Increasingly focused on AI and systems work that compounds over time.
Ventures
Branding, web, SEO, automation, and consulting for businesses launching and refining their presence in the market.
Fleet and leasing management software for rental and leasing companies. Vehicles, customers, maintenance, and compliance in one system.
Award-winning signage, print, and media. External and internal signs, illuminated signs, digital signage, and vehicle graphics.
IredaleLabs
AI & Technology
The research and build arm of the Iredale portfolio. Focused on artificial intelligence and emerging technology. Responsible for the development of Auron, a synthetic intelligence operator.
Focus Areas
Practical AI
Building AI applications that solve real operational problems. Focused on reliability, not impressiveness.
Systems Thinking
How businesses can be structured to scale without proportional increases in complexity or headcount.
Automation
Identifying the work that should not require human attention and building systems that handle it reliably.
Orchestration
Connecting systems, data, and processes so that information flows to the right place at the right time.